How to Stand Out & Attract Clients: The Power of Sharing Value

Want More Clients & Opportunities? Start Sharing Value

If you’ve been trying to grow your business but feel like you’re getting lost in the noise, you’re not alone. Many women entrepreneurs struggle to stand out online and attract the right clients.

But there’s one powerful strategy that will change everything: Sharing value.

When you consistently share insights, expertise, and helpful content, you position yourself as the go-to expert in your field. This builds trust, creates connections, and attracts clients who are excited to work with you.

So, how do you do it the right way—without giving away too much or feeling like you’re shouting into the void? Let’s break it down.

The Biggest Fear That Holds Women Back

I see so many brilliant women hesitate to share their knowledge because of one common fear:

"What if I give away too much? Won’t people just take my free advice and never hire me?"

Here’s the truth: You can never give away too much.

Why? Because information alone isn’t enough. Your dream clients don’t just need advice—they need your unique approach, guidance, and support.

✔ They need your service because they don’t have time to do it themselves.
✔ They need your coaching because they want accountability and a customized plan.
✔ They need YOU because they trust your expertise and want results.

The more value you share, the more people recognize your authority—and that’s what makes them want to work with you.

What to Share to Stand Out & Get Noticed

Now that we’ve busted the myth about "giving too much away," let’s talk about what to share.

1. Teach a Quick, Actionable Tip

People love practical, easy-to-implement tips that solve a problem. You don’t need to give away your entire process—just share one small win.

Example: If you’re a social media strategist, you could post:
"Want more Instagram engagement? Reply to every comment with a question—this boosts your visibility and keeps the conversation going!"

These simple tips showcase your expertise while helping your audience take action.

2. Share Your Personal Experience

People don’t just connect with what you know—they connect with who you are.

By sharing your own wins, struggles, and lessons learned, you build deeper relationships with your audience.

Example:
"I used to spend HOURS creating content, until I started batch-creating posts. Now, I cut my content time in half! Anyone else struggling with consistency?"

This makes your content feel authentic and relatable.

3. Answer Common Questions

What do people always ask you? Those questions are gold for content creation.

→ "How do I find my first client?"
→ "What should I include in my contracts?"
→ "How do I price my services?"

If one person is asking, many others are wondering the same thing. Answering these questions builds trust and positions you as an expert.

4. Share a Favorite Resource or Tool

People love discovering things that make their lives easier.

Share a:
✔ Book that changed your mindset
✔ Podcast episode that inspired you
✔ Free tool or template you swear by

💡 Example:
"I just discovered an amazing free scheduling tool called [Tool Name]—it makes booking calls so easy! Has anyone else tried it?"

This type of content is valuable AND engaging.

5. Ask Thought-Provoking Questions

Sharing value isn’t just about teaching—it’s about engaging your audience.

Try asking a question that sparks conversation:

💡 Example:
"What’s one piece of advice you wish you had when starting your business?"

This gets people talking and keeps you top of mind.

How to Share Value in a Way That Attracts Clients

It’s not just about what you post—it’s also about how you post.

✔ Keep it short & to the point – No fluff, just value.
✔ Make it relatable – Write like you’re talking to a friend, not writing a formal essay.
✔ Use easy-to-read formatting – Break up text so it’s scannable.
✔ Always include a call to action – Invite engagement by asking a question or prompting a response.

When you follow these steps, your content becomes more engaging, shareable, and effective.

Your Next Step: Take Action Today!

Here’s your challenge: Make one valuable post today!

Pick one of these:
✔ Share a quick tip from your expertise
✔ Answer a common question you get
✔ Share a resource, tool, or recommendation
✔ Ask a thought-provoking question

Remember: The more value you share, the more clients and opportunities will come your way.

Want to Take This to the Next Level?

If you’re ready to connect with like-minded women, get more visibility, and grow your business faster, then it’s time to join the Women in Business Collective Exclusive Membership!

Inside, you’ll get:
✔ Expert-led trainings & workshops
✔ Exclusive networking opportunities
✔ A high-value community of ambitious women entrepreneurs
✔ Tools & strategies to help you scale faster

If you’re serious about building a thriving business, don’t do it alone.

→ Join the Exclusive Membership Today!

Let’s grow, support, and succeed—together.